Brand leadership
global brand marketing leader with a lifelong foundation in skateboarding and more than a decade shaping culturally credible, commercially effective brand strategy at the global level. My career bridges two worlds that rarely coexist in one person: deep, first‑hand skate culture legitimacy and proven leadership driving global brand, product, and GTM strategy for one of the world’s largest sportswear brands.
Culture informed brand systems
My approach is rooted in elevating athletes, creators, and communities. I’ve led the launches of new footwear franchises, signature product launches — balancing cultural credibility with omni‑channel commercial execution. I build systems that scale: briefing frameworks for agencies, activation guidance for regional teams, and content pipelines that ensure the brand shows up consistently and credibly across all touchpoints.