I am a global brand marketing leader with a lifelong foundation in skateboarding and more than a decade shaping culturally credible, commercially effective brand strategy at the global level. My career bridges two worlds that rarely coexist in one person: deep, first hand skate culture legitimacy and proven leadership driving global brand, product, and GTM strategy for one of the world’s largest sportswear brands. As a former sponsored skater and pro, I bring an intuitive understanding of the unwritten rules, pressures, and nuances of skate culture. This perspective strengthens my relationships with athletes, media, shops, and creators, and enables me to translate brand needs into executions that feel organic, respectful, and real.
I am a global brand marketing leader with a lifelong foundation in skateboarding and more than a decade shaping culturally credible, commercially effective brand strategy at the global level. My career bridges two worlds that rarely coexist in one person: deep, first hand skate culture legitimacy and proven leadership driving global brand, product, and GTM strategy for one of the world’s largest sportswear brands. As a former sponsored skater and pro, I bring an intuitive understanding of the unwritten rules, pressures, and nuances of skate culture. This perspective strengthens my relationships with athletes, media, shops, and creators, and enables me to translate brand needs into executions that feel organic, respectful, and real.
