Ensuring that skateboarding is integrated into major brand campaigns in a way that is both credible to core skate culture while still aligned with brand narrative for a broader audience. I've partnered with internal teams and agencies to shape realistic storyboards, scout viable skate locations, and solve on‑set logistics so the creative is authentic, achievable, and doesn't break any of the unspoken rules and nuances needed for the brand to maintain cultural credibility. My role on these larger campaigns is to protect credibility while enabling large‑scale production to land skateboarding naturally and impactfully within broader brand narratives.